Praise for The Purposeful Nine and Soulful Advantage
“B corporations are a new kind of business that balance purpose and profit. This community of leaders – now numbering over 4,000 – is driving a global movement of people using business as a force for good. The inspirational leaders and engaging stories in The Purposeful Nine and Soulful Advantage represent the essence of B Corps because they are stakeholder driven, always considering the impact of their decisions on their workers, customers, community, suppliers and environment. This book is a recommended read for business leaders focused on taking corporate purpose to an even higher level.”
Co-Founder and Co-CEO, B Lab
“Unlike the majority of books focused on large consumer companies and well known brands – think Ben & Jerry’s, Microsoft, TOMS, Stonyfield Farm, Patagonia, Timberland, IKEA, Cisco, LEGO, HP, Disney, Target, Starbucks, Unilever, IKEA, Salesforce, Google – The Purposeful Nine and Soulful Advantage spotlights a fresh, diverse group of successful organizations that have been authentically purposeful for decades.”
Founder and CE-Yo, Stonyfield Farm
“The Purposeful Nine prove how purpose is clearly linked to financial success and long term competitive advantage. This book will help shape the way business leaders contribute solutions to some of our planet’s most intractable challenges.”
Deputy Chief Sustainability Officer, University of New Hampshire and Director UNH Sustainability Institute
“These compelling narratives represent a standout contribution to the literature of stakeholder capitalism and will provide a powerful beacon and foundation to an entirely new generation of purposeful leaders.”
Faculty at Harvard, Brown, Rutgers and UC Berkeley Engineering Professional Leadership Program
“Positive change in an organization, or more broadly in the world, inevitably starts with a vision or idea in the hands of a committed champion. It all grows from there. This book will not only remind you of what’s possible for your organization, it will also empower you to bring to life your own vision for better business.”
Director, Global Community Engagement, Timberland
The P9 have been making the world a better place for decades. They embarked on their socially conscious journeys when it wasn’t popular or expected. They didn’t do it to increase visibility or gain public acclaim. They did it because it was the right thing to do.
NOT SURE HOW TO GROW PURPOSE?
This book is brimming with ideas and examples that will inform and inspire you to reach that goal.
NO MAGIC FORMULA
The Purposeful Nine aren’t flawless. None have a magic formula. They’ve all learned the value of authentic commitment and continuous improvement. Take a leap, experiment, make mistakes, try, do your best, tweak, keep perfecting, don’t give up.